Audits get a growth plan, suggestions, and tracking you can trust

Audits now say where the growth is

An audit told a client what was wrong with their site. That is half of what they want to know. The other half used to come up about a minute later in the conversation, and the report had nothing to say about it. Now it does, in a new Growth tab.

The tab opens on what the audience is actually searching for. Each search carries the evidence behind its demand, how crowded the results are, and where the site ranks today, if it ranks at all. Below that sit the questions buyers ask before they buy, matched to the page that should be answering each one. Then the plays: content and landing pages worth building, weighed by effort against return, ordered so the team can start at the top. A search visibility panel covers the pages that already rank.

The numbers do not pretend. Nobody sells true search volume, so the plan prints none. Demand arrives as a sentence about the evidence for it. A position shows up only when a real lookup returned one, and a page the site does not rank for reads "Not ranking" rather than inventing a number to fill the cell.

Ideas that cost nothing

Every finding used to be a defect, so anything an audit turned up that was not actually broken had nowhere to go. Suggestions are that missing half. They sit in their own block under the open issues, they carry a priority instead of a severity, and they never touch a score. A hundred good ideas leave the ring exactly where it was. The prospect report drops them, so the version a prospect reads still shows problems rather than our thinking.

Scores stopped arguing back, too. Skip a finding and the points come back, because skipping is a decision about how the site gets run rather than a defect still standing there. Skip everything and the score is 100. A problem on one page also weighs less than a problem across the whole site now, so one bad page stops reading like a failing site.

Tracking checks that follow the click

These checks used to ask whether the tags were on the page. They now ask whether the numbers those tags produce can be trusted.

The audit follows an ad click the whole way through. Does the click identifier survive the landing page and the redirects behind it. Does it reach a cookie that lives long enough to matter. Does it ever arrive at the CRM where someone records the sale. Beyond the click itself: how UTM tags are named across campaigns, whether traffic out of AI search is attributed anywhere at all, and how much of any of it survives a browser's tracking protection. GA4, Google Ads, Meta, Microsoft and PostHog each get their own checks.

The hub opens faster

Cold starts arrive sooner, with far less to download on the way. Images now come through at the size they are displayed at rather than the size someone uploaded them at, which is where most of the weight was going.

Pending invitations load when you open the organization switcher. That is the only place they appear, so it is the only time they get fetched.

Also in this release

Publishing from Studio no longer loses a render. Static and video exports both land, and one that has to wait its turn gets picked up again instead of dropped. The project list opens without the pause it used to take on organizations with a long history behind them.

Asking the API for a page of cards now costs a page of cards. Reading a single card off a large board no longer waits on the rest of the board.